Arc Promotional Agency Created the First Mobile Blogging Competition and Online

Arc Promotional Agency created the first mobile blogging competition and online reality show for SingTel,a telecommunications company in Singapore.The campaign let SingTel customers pick their dream couple and follow their lives through a moblog.SingTel used _____ to communicate with its consumers.

A) a corporate blog
B) an interactive Web site
C) narrowcasting
D) a noncorporate blog
E) a market concentration strategy

Correct Answer:

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