For Communication to Be Effective

For communication to be effective:

A) marketing managers should use both interpersonal and mass communications
B) all steps of the communications process model must take place
C) marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas
D) advertising messages must be general enough to cover all ages,social classes,and education levels
E) marketers should use televised instead of print communication

Correct Answer:

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