Wal-Mart Wal-Mart, the World's Largest Retailer by Revenue, Announced That It

Wal-Mart
Wal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold.
-Refer to Wal-Mart. Which type of pricing strategy describes Wal-Mart's commitment to offer consistently lower prices?

A) high-low pricing
B) everyday low pricing (EDLP)
C) promotional pricing
D) prestige pricing
E) marginal pricing

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free