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Whenever a Customer Opens an Account at First Southern National

Question 141

Multiple Choice

Whenever a customer opens an account at First Southern National Bank,a teller or account representative asks the customer whether she needs a CD,online banking or other services.In other words,the account representative engages in:


A) suggestion selling
B) trading up
C) bait and switch
D) customer relationship retailing
E) service-disguised selling

Correct Answer:

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