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When JCPenney Announced It Would Open a 97,000-Plus Square Foot

Question 54

Multiple Choice

When JCPenney announced it would open a 97,000-plus square foot anchor store in the new West Grand Promenade,it meant that JCPenney would be:


A) the only large store in the shopping center
B) a destination store
C) expected to create heavy foot traffic for the center
D) in an isolated location outside the shopping center structure
E) unable to control the local store's pricing policies

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