College Decision Juan Is a Senior in High School and Is Deciding

College Decision
Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and talked to advisors regarding his chosen major, marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there.
-Refer to College Decision. The direct mail pieces with scholarship information that schools are sending to Juan are examples of which type of information sources?

A) marketing-controlled
B) nonmarketing-controlled
C) service-oriented
D) internal
E) selective

Correct Answer:

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