Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi-Cola is trying to change consumers' attitudes toward its soft drinks by

A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing perceived risk.
E) providing stimulus generalization.

Correct Answer:

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