Multiple Choice
Important product or service characteristics in organizational buying include which of the following?
A) Products or services are intangible in nature and purchased on the basis of specifications.
B) A heavy emphasis is placed on delivery time, technical assistance, and post-sale service.
C) Direct selling to organizational buyers is rare.
D) A fixed, nonnegotiable price is the norm.
E) Personal relationships are preferred to online buying over the Internet.
Correct Answer:

Verified
Correct Answer:
Verified
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