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Once a Market Researcher Has Defined the Problem, Developed the Research

Question 250

Multiple Choice

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?


A) Set budgets.
B) Determine target market.
C) Take marketing actions.
D) Develop findings.
E) Determine if there is a planning gap between desired findings and actual findings.

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