Even Though Primary Data Can Be Especially Valuable to an Individual

Even though primary data can be especially valuable to an individual firm, secondary data are often used because

A) secondary data are much more up-to-date and tailored to a specific firm or industry.
B) secondary data, although far more expensive, are also much more reliable.
C) primary data are usually more costly and time-consuming to collect.
D) primary data can be accessed by virtually anyone so the information generated loses much of its value.
E) primary data are less fact and figure based; they are more subjective and therefore more vulnerable to misinterpretation.

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