Five General Criteria Are Often Used to Select Target Segments

Five general criteria are often used to select target segments. They include: (1) the size of the market, (2) expected growth of the market, (3) competitive position of the firm with respect to the market, (4) cost of reaching the segment, and (5) __________.

A) compatibility with the organization's objectives and resources
B) potential of a marketing action to reach a segment
C) similarity of needs of potential buyers within a segment
D) difference of needs of buyers among segments
E) potential for increased profit

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