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The William Morris Agency Represents Country Singer Trace Adkins in Negotiations

Question 11

Multiple Choice

The William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that have less than 100,000 people. Thus, the agency is using __________ segmentation.


A) entertainment
B) psychographic
C) geographic
D) usage rate
E) behavioral

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