The Zappos Segmentation Strategy Is Based on

The Zappos segmentation strategy is based on

A) offering the best selection of shoes and the best service to online shoppers.
B) designing shoes for every type of occasion.
C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D) offering the best selection of shoes through multiple channels of distribution.
E) maintaining the simplest method of price points to make the purchase process easy.

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