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    Exam 10: Developing New Products and Services
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    _____________ Are Items That the Consumer Does Not Know About
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_____________ Are Items That the Consumer Does Not Know About

Question 132

Question 132

Multiple Choice

_____________ are items that the consumer does not know about or knows about but does not initially want.


A) Shopping products
B) Convenience products
C) Specialty products
D) Prestige products
E) Unsought products

Correct Answer:

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