Multiple Choice
Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as
A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.
Correct Answer:
Verified
Correct Answer:
Verified
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