When Selecting a Brand Name, It Should: (1) Suggest the Product

When selecting a brand name, it should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

A) never have a humorous connotation
B) be easy to spell and pronounce
C) not be easily imitated
D) be patented
E) be memorable, distinctive, and positive

Correct Answer:

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