Procter & Gamble Repositioned Its Old Spice Antiperspirant Brand from a Deodorant

Procter & Gamble repositioned its Old Spice antiperspirant brand from a deodorant your grandfather might use to a strong, hip antiperspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand antiperspirant to

A) react to a competitor's position.
B) catch a rising trend.
C) change the value offered.
D) diversify its product portfolio.
E) reach a new market.

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