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    Marketing Study Set 5
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    Exam 12: Services Marketing
  5. Question
    When Willingness to Help Customers and Provide Prompt Service Is
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When Willingness to Help Customers and Provide Prompt Service Is

Question 233

Question 233

Multiple Choice

When willingness to help customers and provide prompt service is important, this represents which dimension of service quality?


A) reliability
B) assurance
C) tangibility (tangibles)
D) empathy
E) responsiveness

Correct Answer:

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