In Some Cases, Manufacturers Design Products for Different Price Points

In some cases, manufacturers design products for different price points and retailers apply __________ to achieve the three or four different price points offered to consumers.

A) progressively higher markup percentages
B) different markup percentages depending on how long the item remains on their shelves
C) above-, at-, or below-market pricing
D) approximately the same markup percentages
E) elasticity of demand pricing calculations

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