When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing

When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes

A) retail pricing, store location, retail communication, and merchandise.
B) products, services, and ideas.
C) physical distribution, promotions, and communications.
D) physical distribution, products, and personal selling.
E) products, price, shipping/handling, and personal selling.

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