The Tasks Involved in Managing Personal Selling Include the Following

The tasks involved in managing personal selling include the following: (1) setting objectives; (2) organizing the salesforce; (3) recruiting, selecting, training, and compensating salespeople; and (4) __________.

A) identifying potential target markets.
B) evaluating the performance of individual salespeople.
C) using salesforce input to make product modifications.
D) maintaining open communications between sales representatives and all other stakeholders.
E) designing new promotional campaigns for the purpose of generating new sales.

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