Callaway Golf Co

Callaway Golf Co. markets its golf merchandise at www.callawaygolf.com but relies on a retailer close to the buyer to fill the order. The majority of retailers that sell Callaway merchandise participate in this relationship. Callaway does this in such a way

A) to create competition with its intermediaries.
B) to create additional promotional opportunities for its partners.
C) to limit completion among its retail partners.
D) to not violate the relationship with trade partners, and thus avoiding channel conflict.
E) to create additional transactional opportunities.

Correct Answer:

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