Procter & Gamble Uses Category Managers to Organize by "Global

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care. Cutting across country boundaries, these global business units implement standardized worldwide pricing, marketing, and distribution strategies. The baby care category manager would have

A) completely different duties from the brand manager.
B) profit and loss responsibility for all baby care products in the line.
C) to use persuasion as opposed to direct authority to get any goals achieved.
D) no authority over functions, except marketing, that affect baby care products.
E) no authority on U.S. baby care product sales.

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