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The Information Needed for the Marketing Program, Step 3 of the Planning

Question 34

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.


A) positioning studies
B) market-product grids with targets
C) detailed plans to execute the marketing program
D) projected future sales, expenses, and profits
E) trends for industry and competitors

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