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Target Retail Stores Use Their Proprietary REDcard to Understand Their

Question 20

Multiple Choice

Target retail stores use their proprietary REDcard to understand their buyers intimately,and develop favourable long-term perceptions of their buying habits,so Target can offer promotions and products that are more likely for that buyer to purchase at their store.This concept is referred to as:


A) A flexible marketing system
B) A database warehouse
C) Customer relationship management
D) Competitive intelligence

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