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What Are the Three Steps Involved in the PLANNING Phase

Question 7

Multiple Choice

What are the three steps involved in the PLANNING phase of the strategic marketing process?


A) situation (SWOT) analysis; market-product focus and goal setting; and marketing program development
B) planning; implementation; and control
C) set market and product goals; select target markets; find points of difference; and position the product
D) identify industry trends; analyze competitors; assess own company; and research customer

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