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NDCHealth Corp

Question 120

Multiple Choice

NDCHealth Corp.is a U.S.-based company that provides pharmaceutical manufacturers with market research on prescription drug sales.It recently started distributing commonly-used prescription drugs in the United Kingdom.Since it was new to the wholesaling end of the pharmaceutical business,NDCHealth was implementing a _____ strategy.


A) market penetration
B) market development
C) product development
D) diversification

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