Several Years Ago,Black & Decker Purchased General Electric's Small Appliances

Several years ago,Black & Decker purchased General Electric's small appliances product line.General Electric did not know what to do with the line.Black & Decker purchased the line because it needed the cash infusion from a product line that had a dominant market share.Since people replace small appliances infrequently and because many are handed down from parent to child,the industry is a slow-growth one.From this information and your knowledge about the BCG portfolio analysis,you should know this small appliance line would be classified as a:

A) dog.
B) cash cow.
C) question mark.
D) star.

Correct Answer:

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