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In 1998,FHoffman-LaRoche Ltd

Question 26

Multiple Choice

In 1998,F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how _____ forces affect the marketing environment.


A) regulatory
B) ecological
C) technological
D) social

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