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Toyota Canada Recently Developing a Spin-Off Company to Develop and Market

Question 221

Multiple Choice

Toyota Canada recently developing a spin-off company to develop and market a new brand of vehicles called Scion to appeal to the Generation Y group,while still marketing their traditional brands,such as the Toyota Camry,to the baby boomers is an example of:


A) age cohort marketing.
B) generational marketing.
C) chronological automobile marketing.
D) ageist marketing.

Correct Answer:

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