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When the Marketing Student Who Has Recently Moved Out of Residence

Question 218

Multiple Choice

When the marketing student who has recently moved out of residence and now shares a house with 4 others,where it is the responsibility of the tenants to mow the large lawn said,"It's really hard for me to mow such a large lawn without a power mower," he was entering which stage of the consumer decision process?


A) problem recognition
B) alternative evaluation
C) information search
D) purchase decision

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