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Superba Cravats Is a Major Marketer of Men's Bow Ties

Question 153

Multiple Choice

Superba Cravats is a major marketer of men's bow ties.It estimates there are 20 million buyers of bow ties each year,that the average wearer of bow ties purchases 4 ties per year,and that the average price per bow tie is $10.Superba Cravats has a market share of 20 percent.The market (or industry) potential for bow ties is:


A) $80 million.
B) $200 million.
C) $400 million.
D) $800 million.

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