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    Marketing Study Set 4
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Although Segmenting According to the Four Different Variables Is Important,many
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Although Segmenting According to the Four Different Variables Is Important,many

Question 206

Question 206

Multiple Choice

Although segmenting according to the four different variables is important,many experts agree that good segmentation is built around customer's ____________.


A) usage of product
B) country
C) needs
D) products

Correct Answer:

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