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KFC Has Modified Its Product to Satisfy Different Market Segments

Question 108

Multiple Choice

KFC has modified its product to satisfy different market segments.In Holland,the mashed potatoes are replaced with a potato-and-onion croquette,and in Thailand,a customer gets fresh rice with soy or sweet chili sauce with his or her chicken.KFC uses:


A) product positioning.
B) market sectioning.
C) market segmentation.
D) product differentiation.

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