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Henry Ford Developed His Model T,a Car He Felt Would

Question 29

Multiple Choice

Henry Ford developed his Model T,a car he felt would satisfy the needs of everyone.Ford said,"They can have it in any colour,as long as it's black." His strategy was simple: focus in the economies of scale created by mass production.Ford's strategy was also known as a:


A) segmented strategy.
B) mass marketing strategy.
C) niche marketing strategy.
D) focused marketing strategy.

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