Molson Launched a Brazilian Imported Beer in Canada Called a Marca

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales,the product was removed from the market.Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

A) Not really listening to the "voice of the consumer."
B) Skipping steps in the new-product process.
C) Pushing a poorly conceived product into the market to generate quick revenue.
D) Learning critical takeaway lessons from past failures.

Correct Answer:

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