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Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Question 154

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Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Serving customers quicker would be an example of:


A) supplementary-service innovations
B) basic service improvement
C) service-line extensions
D) major service innovations

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