When a Company Uses Line Extension It Is

When a company uses line extension it is:

A) manufacturing a product under a new brand name that consumers will view as an entirely new product line.
B) manufacturing a new product with the same brand name that consumers will view as a logical addition to the original product line for a new market segment in the same product class.
C) speeding up the movement of a product category through its PLC.
D) contracting with another firm to manufacture modified versions of the original products.

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