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Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack

Question 70

Multiple Choice

Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar.Mars,Inc.,used this strategy with its Snickers bar to:


A) react to a competitor's position.
B) reach a new market.
C) catch a rising trend.
D) change the value offere

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