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Tums,which Has Long Been Used for Reducing Heartburn,is Now Being

Question 54

Multiple Choice

Tums,which has long been used for reducing heartburn,is now being promoted as a source of calcium for the prevention of osteoporosis.Its manufacturer is using which of the following market modification strategies?


A) finding new users
B) creating new use situations
C) increasing use by existing customers
D) modifying the product characteristics

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