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When Apple Launches a New IPhone Version,the Non-Subsidized Price (As

Question 210

Multiple Choice

When Apple launches a new iPhone version,the non-subsidized price (as in the price if you buy direct,without a three-year contract) ,is often $799 or $899,while older versions decrease in price.This initial high price is referred to as:


A) skimming pricing
B) cost-plus pricing
C) ROI pricing
D) market-oriented pricing

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