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Although the Chevy Volt Is an Electric Car,during Chevy's Advertisements

Question 118

Multiple Choice

Although the Chevy Volt is an electric car,during Chevy's advertisements they stress the importance of "Going Electric" and "Going Green",without explicitly advertising their new vehicle.The purpose of these advertisements is to stimulate ____________ demand for an entire product class,rather than for a specific brand.


A) selective
B) primary
C) derived
D) generic

Correct Answer:

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