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    Exam 12: Managing Services
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    In Services Marketing,________ Refers to the Actual Procedures,mechanisms,and Flow of Activities
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In Services Marketing,________ Refers to the Actual Procedures,mechanisms,and Flow of Activities

Question 96

Question 96

Multiple Choice

In services marketing,________ refers to the actual procedures,mechanisms,and flow of activities by which the service is created and delivered.


A) mobility
B) convergence
C) process
D) personalization

Correct Answer:

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