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    Exam 12: Managing Services
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    The Two Basic Components of a Customer's Evaluation of Services
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The Two Basic Components of a Customer's Evaluation of Services

Question 71

Question 71

Multiple Choice

The two basic components of a customer's evaluation of services are:


A) expectations and customer contact.
B) expectations and actual experience.
C) intangibility and inconsistency.
D) experience and credence.

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