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    Exam 12: Managing Services
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    Considering the Concept of a Service Continuum,how Would One Characterize
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Considering the Concept of a Service Continuum,how Would One Characterize

Question 115

Question 115

Multiple Choice

Considering the concept of a service continuum,how would one characterize a tailored suit?


A) a pure good
B) a pure service
C) a service
D) a good-service mix

Correct Answer:

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