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The "Service Continuum" Is a Range from the Tangible to the Intangible

Question 30

Multiple Choice

The "service continuum" is a range from the tangible to the intangible or good-dominant to service-dominant offerings.According to our text,which item is equally weighted between goods and services?


A) Salt
B) Fast-food restaurant
C) Advertising agency
D) Teaching

Correct Answer:

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