Leupold & Stevens,Inc

Leupold & Stevens,Inc.,makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous,at a price much lower than it has ever sold a rifle scope before.The new scope offers several different magnifications and is the only scope in the $200 range that is made in Canada.Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

A) skimming pricing
B) penetration pricing
C) price lining
D) odd-even pricing

Correct Answer:

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