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    Marketing Study Set 4
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    Exam 15: Retailing
  5. Question
    Direct Selling Involves ______ Active Customer Involvement and _______ Active
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Direct Selling Involves ______ Active Customer Involvement and _______ Active

Question 108

Question 108

Multiple Choice

Direct selling involves ______ active customer involvement and _______ active retailer involvement.


A) low, low
B) low, high
C) high, low
D) high, high

Correct Answer:

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