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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    The First Decision in Developing a Promotion Program Is To
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The First Decision in Developing a Promotion Program Is To

Question 129

Question 129

Multiple Choice

The first decision in developing a promotion program is to:


A) set the budget.
B) state the mission.
C) identify the target audience.
D) select the appeal.

Correct Answer:

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