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While Searching BuzzFeed as a Break from Studying for an Upcoming

Question 80

Multiple Choice

While searching BuzzFeed as a break from studying for an upcoming marketing exam,you came across a 'sponsored post' by Colgate that highlighted the 'Top 20 non-traditional ways to use toothpaste.' This sponsored post is an example of:


A) Direct sales
B) Publicity
C) Direct marketing
D) Public service announcement

Correct Answer:

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